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CAR2GO

About

Just get in and go – thanks to the official car2go app, you can easily find, reserve, and open the vehicles comfortably. Your whole rental process will be directly operated via the car2go application.

Background

Car2go was one of the first car sharing companies in Europe which did not ask for any permanent contract and had easy access that differentiated and highlighted the company among others. Campaigns aimed to increase awareness among Russian tourists coming to Europe.

Highlights

Roadshow within several European cities using car sharing to reach to a certain point.

 7 journalists and 3 influencers joined the project to enhance the popularity and visibility among the Russian audience through media and Social Media resources. Different routes with the same meeting points and different scenarios for participants with tests to reach on time. Live stories converted the project into a reality show that had a huge success that involves the audience to follow it up.

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