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Karma Kandara & Karma Jimbaran, Bali

About

Karma Group is an anward-winning international travel and lifestyle brand offering extraordinary experience and exclusive curated entertainment in the world’s most beautiful location.

From soulful spas to happening beach parties, historic hotels to design resorts, Karma Group is created for five-star travelers who understand that reaching their destination is only the start of their journey.

Background

PR Benefit has worked with property to implement several special projects to enhance the awareness and visibility of the brand name in Russian and CIS markets through top influencers and celebrities.

Highlights

PR Benefit created unique and fresh ideas of cooperation with influencers and celebrities.

PR Benefit gathered 5 celebrity couples at one place at the same time to try one of the best Spa in Bali – Karma Spa. Each of them has persuaded different targets: renewal of vows, rejuvenation, detox, etc. They have experienced Spa programs for one weak updating their subscribers daily. Story of “before and after” led to high interest among subscribers in daily changes and results that could be reached in one week only.

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